Contact Us


Terms & Conditions

The affiliate agreement (the "Agreement") sets out the complete terms and conditions between Ladbrokes International plc, (a company registered in Gibraltar under company number 46808 and whose registered offices are at 57-63 Line Wall Road, Gibraltar (together "BETDAQ", "we" or "us" as applicable) and you, regarding your application to participate as an affiliate (an "Affiliate in the BETDAQ affiliate programme (the "Affiliate Programme and to promote the websites currently situated at the URL This Agreement replaces all previous agreements between the Parties.





"Affiliate Tracker" means a code or codes provided by BETDAQ to the Affiliate, that when recorded at registration, identify that Customer as having been referred to BETDAQ by the Affiliate;


"Business Day" means any day (excluding Saturdays and Sundays) on which banks generally are open in Gibraltar  or Dublin for the transaction of normal banking business;


"Commencement Date" means the date on which BETDAQ confirms that the Affiliate''s application to join the Affiliate Programme has been accepted;


"Commercialise" means sell, rent, lease or license;


"Confidential Information" means all information which is not publicly known and that is disclosed (by whatever means, directly or indirectly) by one party to another, whether before or after the Commencement Date including any information relating to the IPR, products, operations, processes, plans, intentions, product information, each party'’s customer data the terms of this Agreement, market opportunities or business affairs of the disclosing party or any of its sub-contractors, suppliers, customers, clients or other contacts;


"Customers" means all BETDAQ account holders who sign up with BETDAQ (for the first time) via the Exchange Link;


"Exchange Link" means a hypertext link sent to you by BETDAQ that links to the BETDAQ betting exchange''s home page at  so as to enable a person to register with the Affiliate Tracker and place bets;


"Force Majeure" means any event outside the reasonable control of a party affecting its ability to perform any of its obligations under this Agreement;


"Good Industry Practice" means the exercise of that degree of skill, diligence, prudence and foresight which would reasonably and ordinarily be expected from a skilled and experienced contractor acting in good faith;


"Internet Site" means your website or websites located at the web address provided to us in your application or subsequently changed from time to time and notified to BETDAQ in accordance with clause 19.2;


"IPR" means any and all patents, trade marks, service marks, rights in designs (including semi-conductor topography design rights and circuit layout rights), get-up, trade, business or domain names, goodwill associated with the foregoing, e-mail address names, copyright including rights in computer software (in both source and object code) and rights in databases (in each case whether registered or not and any applications to register and rights to apply for registration of any of the foregoing), rights in inventions and web-formatting scripts (including HTML and XML scripts), know-how, trade secrets and other intellectual property rights which may now or in the future subsist in any part of the world including all rights of reversion and the right to sue for and recover damages for past infringements;


"Net Exchange Commission" means total commission generated by BETDAQ from exchange betting via the internet site less adjustments made for any deposit charges, credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debts, the cost of any promotional offers (including but not limited to any sign up bonuses and free bets), payments to any sporting bodies (including but not limited to any football governing bodies, British Horse Racing Board and the Irish Horse Racing Board or any similar body in any jurisdiction) and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise;


"Net Gaming Revenue" means total net positive revenue generated collectively by an affiliate's customers through the Games products accessible via the internet sites in any month, less any payments to third party software providers, adjustments made for any deposit charges, credit card charge-backs or any other reversal of a payment, fraudulent or otherwise voided or modified transactions, bad debts, the cost of any promotional offers (including but not limited to any sign up bonuses and free bets), and liability to any betting duty or licensing fees for data or other duty, tax or expense that may arise;


"Net Revenue" means the total of Net Exchange Commission and Net Gaming Revenue produced by Customers;


"Revenue Share Payments" means any payments made under the Revenue Share plan outlined for Schedule 1 to this agreement;


"Parties" mean the parties to this agreement;




In this Agreement (except where the context requires otherwise)

(a) clause headings are included for convenience only and shall not affect the interpretation of this Agreement;


(b) the singular includes the plural and vice versa; and


(c) reference to a statute or statutory provision is a reference to that statute or statutory provision and to all orders, regulations, instruments or other subordinate legislation made under the relevant statute.





2.1 In consideration of you making use of the Exchange Link on the Internet Site and subject to the terms and conditions of this Agreement, BETDAQ will grant to you a non-exclusive, non-transferable, terminable licence to use the Exchange Link on the Internet Site solely for your internal business purposes and in accordance with such other limitations and restrictions as set out in this Agreement.


2.2 It is a condition of this Agreement that you will not do any of the following:


(a) Commercialise the Exchange Link other than on the Internet Site;


(b) display data from the Exchange Link via any electronically accessible medium other than the Internet Site without the express written consent of BETDAQ; and/or


(c) use the Exchange Link in a way which proves or is likely to prove detrimental to BETDAQ.





3.1 You warrant and undertake that:


(a) you have full capacity and authority and all necessary licences, permits and consents to enter into this Agreement and any other documents executed by you that may be associated with this Agreement;


(b) you will at all times conduct yourself with all due skill, care and diligence, including Good Industry Practice, and in accordance with your own established procedures and all applicable laws, enactments, orders, regulations and other similar instruments;


(c) you will make reasonable efforts to comply with BETDAQ's security guidelines ( and requirements as may be issued by BETDAQ from time to time whether in writing or otherwise;


(d) all information you provided in applying to join the Affiliate Programme is correct and that you will notify us promptly of any changes;


(e) the Internet Site, or any part thereof, is not aimed at people under 18 years of age;


(f) you will not directly or indirectly offer any potential Customer any incentive (including, without limitation, payment of money or other benefit) to use the Exchange Link on the Internet Site;


(g) you have obtained and will maintain in force all necessary registrations, authorisations, consents and licences to enable you to fulfil its obligations under this Agreement and that you will fully comply with, and shall continue to fully comply with, all applicable laws and regulations;


(h) the Internet Site will not contain any material which is defamatory, violent, pornographic, unlawful, threatening, obscene or racially, ethnically, or otherwise discriminatory or in breach of any third party rights and shall not intentionally or knowingly link to any such material;


(i) you will not seek to challenge the validity of BETDAQ's IPR or IPR belonging to any other company within the Ladbrokes Group; and


You will not:


(i) register any domain names or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service that incorporate terms which are identical or similar to BETDAQ's trade marks (or trade marks owned by other companies in BETDAQ's Group) and you will at all times comply with such reasonable guidelines for the use of BETDAQ's trade marks as may be issued from time to time;


(ii) include metatag keywords on the Internet Site that incorporate terms which are identical or similar to BETDAQ's trade marks (or trade marks owned by other companies in the Ladbrokes Group) and you will at all times comply with such reasonable guidelines for the use of BETDAQ's trade marks as may be issued from time to time;


(iii) read, intercept, record, redirect, interpret, or fill in the contents of any electronic form or other materials submitted to us by any person or entity;


(iv) in any way modify, redirect, suppress, or substitute the operation of any button, link, or other interactive feature of the BETDAQ internet sites;


(v) engage in transactions of any kind on the BETDAQ internet sites on behalf of any third party, or authorise assist, or encourage any other person or entity to do so;


(vi) take any action that could reasonably cause any end user confusion as to our relationship with you, or as to the site on which any functions or transactions are occurring;


(vii) attempt to artificially increase monies payable to you by BETDAQ. We reserve the right to withhold Affiliate payments and /or suspend or close accounts where Customers referred by the Affiliate are found to be tampering with or abusing any BETDAQ promotional offers whether with or without your knowledge. Such situations to include but not be limited to different Customers betting both sides of an event or market so as to limit risk and claim bonuses and/or Net Revenue  or Bounty Payments.


(viii) cause the BETDAQ internet sites (or any page thereof) to open in a visitors browser other than as a result of the visitor clicking on a link on the Affiliates Internet Site.


3.2 You agree that:


(i) you or your immediate family may not become BETDAQ Customers and you shall not be entitled to any payment under this agreement in relation to such persons.




4.1 Revenue Share payments will be made in accordance with clause 4.2 below.


4.2 Except where otherwise agreed in writing you will receive the appropriate percentage of Net Revenue generated by referred Customers in a month in accordance with the scale set out in Schedule 1.


4.3 Referred Customers contribution towards Net Revenue will commence at the point where they first generate revenue on BETDAQ and continue for the lifetime of that customer.


4.4 BETDAQ will organise affiliate payments, in accordance with clause 4.7, within the industry standard 60 days. For example, affiliate commissions earned throughout September 2011 will be paid by the end of November 2011.


4.5 Subject to clause 4.4 amounts due to you in respect of a calendar month will


(a) in the event that you are registered for VAT or any equivalent tax in the jurisdiction in which you are based be paid within 60 days of BETDAQ receiving your invoice for the amount due; or


(b) if you are not registered for VAT or any equivalent tax in the jurisdiction in which you are based be paid within 60 days of the end of such calendar month or, if BETDAQ in its complete discretion requires you to provide an invoice, within 60 days of receipt of such invoice.

(c) affiliates must date their invoices as the first day of the month following the commissions earned. So for example, if you earn affiliate commission in September 2011, the invoice for these earnings should be dated October 1st 2011. 


4.6 All payments made to you by BETDAQ under this Agreement are


(a) deemed inclusive of any VAT or other tax payable.

(b) will be paid in Euro as per the system default upon sign up 

(c)  will not be paid to any BETDAQ account on the Betting Exchange.


4.7 An Affiliate must generate a minimum of €/£ 100 in net commission before they will be eligible for a Revenue Share commission payment. Affiliates will be paid monthly, provided the minimum net commission level is reached. If the minimum level is not reached, commission revenue will carry into the following month(s) until which point the minimum criteria have been fulfilled.


4.8 For the avoidance of doubt if BETDAQ makes a payment under this clause which later transpires not to have been due BETDAQ may deduct such amounts from any future payments due to you under this agreement.


4.9 There will be no negative carry over applied to affiliates as a result of customer losses.




BETDAQ makes no representation that any of its services will be uninterrupted or error free and, to the fullest extent permissible by law, it will not be liable for the consequences of any such interruptions or errors.





6.1 All IPR in the Links belongs to BETDAQ. All IPR in any third party materials shall belong to the third party owner thereof.


6.2 Nothing in this Agreement purports to grant a license, provide any warranty or offer any indemnity in respect of any data that is not owned by BETDAQ. In the event that you require access to any such data, you agree that you will give us an opportunity to secure rights to the same and (if it becomes necessary to do so) you will pay the costs of securing a licence to the same from the relevant third party data owner or either party may terminate this Agreement immediately.





7.1 Either party shall immediately notify the other party if any claim or demand is made or action brought against it for any infringement or alleged infringement of any IPR which may affect the supply or use of the Links.





8.1 You acknowledge that the security of BETDAQ's data and its systems is fundamental to the business of BETDAQ and if you become aware of a breach or potential breach of security relating to the Links, you will immediately notify BETDAQ of such breach or potential breach and use your best endeavours to ensure that any potential breach does not become an actual breach and/or remedy any actual breach and its consequences.


8.2 You warrant that you will at all times comply with the provisions of the European Communities (Electronic Communications Networks and Services) (Data Protection and Privacy) Regulations 2003, the  Data Protection Act 1988 and  the  Data Protection (Amendment) Act 2003 and any equivalent applicable legislation in the jurisdiction in which you operate.





9.1 During the term of this Agreement and after termination or expiration of this Agreement, the parties will not use any Confidential Information for any purpose other than in pursuance of their rights and obligations under this Agreement nor disclose any Confidential Information to any person except with the prior written consent of the other party and shall follow Good Industry Practice to prevent the use or disclosure of the Confidential Information.


9.2 The parties may disclose any Confidential Information to their directors, other officers, employees, advisers and sub-contractors to the extent that such disclosure is reasonably necessary and in accordance with the requirements set out in clause 9.1.


9.3 On termination the parties shall (on request) deliver up to the other party or destroy all copies of Confidential Information in its possession, and (if so requested) shall use all reasonable endeavours to destroy all copies of Confidential Information stored electronically.


9.4 The parties shall together determine the content of any communications concerning the relationship between the parties. Such communications shall be issued at a time and in a manner agreed by the parties.





You will indemnify and hold harmless BETDAQ from and against any and all losses, demands, claims, damages, costs, expenses (including, but not limited to, consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by BETDAQ in consequence of any breach by you of your obligations under this Agreement. This clause will survive termination of this Agreement for whatever reason.





11.1 Save as provided by statute and to the fullest extent permitted by law, the following provisions set out the entire liability of BETDAQ (including any liability for the acts and omissions of its employees, agents and sub-contractors) to you whether in contract, tort, statute, equity or otherwise:


(a) You acknowledge and agree that (except as expressly provided in this Agreement) the Exchange Link are provided "AS IS" without warranties of any kind (whether express or implied);


(b) All conditions, warranties, terms and undertakings (whether express or implied), statutory or otherwise relating to the delivery, performance, quality, accuracy, uninterrupted use, fitness for purpose, occurrence or reliability of the Exchange Link are hereby excluded to the fullest extent permitted by law; and


(c) BETDAQ will be liable to you for any losses relating to your use of the Exchange Link including but not limited to loss of profits (whether direct or indirect), loss of contracts or goodwill, lost advertising, loss of data or any type of special, indirect, consequential or economic loss (including loss or damage suffered by you as a result of an action brought by a third party) even if such loss was reasonably foreseeable or BETDAQ had been advised of the possibility of you incurring such loss.


11.2 No exclusion or limitation set out in this Agreement shall apply in the case of:


(a) fraud or fraudulent concealment;


(b) death or personal injury resulting from the negligence of any party or any of its employees, agents or sub-contractors.


11.3 The time limit within which an Affiliate must institute suit against BETDAQ to recover on any claim shall be 2 years from the date the Affiliate should reasonably have become aware or becomes aware of the relevant breach that would form the subject of the claim.


11.4 This clause 11 will survive the termination of this Agreement for whatever reason.





12.1 If either party is affected by Force Majeure it shall notify the other party in writing of the matters constituting the Force Majeure and shall keep that party informed of their continuance and of any relevant change of circumstances whilst such Force Majeure continues. Neither party shall have any liability to the other in respect of an event of Force Majeure provided it complies with clause 12.2.


12.2 The party affected by Force Majeure shall take all reasonable steps available to it to minimise the effects of Force Majeure on the performance of its obligations under this Agreement.





13.1 This Agreement shall commence on the Commencement Date and, subject to clause 13.2, shall continue until either party serves 20 Business Days written notice of an intention to terminate.


13.2 BETDAQ may terminate this Agreement immediately in the event that the Affiliate


(a) breaches any of the terms of this Agreement which, in the case of a breach capable of remedy, has not been remedied within seven days of receipt of a notice from BETDAQ specifying the breach and requiring its remedy;


(b) is unable to pay its debts as they fall due or make any voluntary arrangement with its creditors, become subject to an administration order, have an administrative receiver or receivers appointed in respect of the whole or any part of its assets, go into liquidation (voluntary or otherwise save for any voluntary liquidation entered into solely for the purposes of a bona fide reconstruction or amalgamation) or be made the subject of a bankruptcy order or ceases or threatens to cease carrying on its business;


(c) in BETDAQ's opinion, is in breach of the terms of any applicable advertising code of practice (Advertising Standards Authority - or;




14.1 Except as set out in clause 14.3 below termination of this Agreement shall be without prejudice to any rights or obligations which shall have accrued prior to termination.


14.2 On termination of this Agreement all licences granted by BETDAQ to the Affiliate pursuant to this Agreement will immediately terminate.


14.3 If BETDAQ terminates this Agreement under clause 14.2 the Affiliate will not be entitled to receive any further payments pursuant to clause 4 following such termination.





15.1 You will not assign, novate, declare a trust of or otherwise dispose of this Agreement, or any part thereof, without the prior written approval of BETDAQ.


15.2 BETDAQ may assign or sub-contract any of its rights and obligations under this Agreement to another company within its Group at any time on giving notice to you.





This Agreement constitutes the entire and only Agreement between the parties with regards to its subject matter and the parties confirm that they have not been induced to enter into this Agreement in reliance upon, nor has it been given, any warranty (including in particular any warranty as to merchantability, fitness for purpose or uninterrupted functionality), representation, statement, assurance, covenant, Agreement, undertaking, indemnity or commitment of any nature whatsoever other than as are expressly set out in this Agreement and, to the extent that it has been, it unconditionally and irrevocably waives any claims, rights or remedies which it might otherwise have had in relation thereto.





Nothing in this Agreement and no action taken by the parties pursuant to this Agreement shall constitute, or be deemed to constitute, the parties as a partnership, association, joint venture or other co-operative entity.





18.1 No breach of any provision of this Agreement shall be waived or discharged except with the express written consent of the parties.


18.2 No failure or delay by a party to exercise any of its rights under this Agreement shall operate as a waiver thereof and no single or partial exercise of any such right shall prevent any other or further exercise of that or any other right.


We may modify all or any part of this Agreement at any time. We will give you 30 days notice of any such changes. If you do not agree to the changes you may serve notice to terminate this agreement under clause 13.1 before the changes take effect and such changes will not apply for the duration of the notice period set out in clause 13.1. If you fail to terminate this Agreement and continue to participate in the Affiliate Programme you will be deemed to have accepted the changes made under this clause. The latest modified date of these terms and conditions will be displayed at the bottom of this Agreement.





19.1 Notices and communications from BETDAQ will be made by email to the address provided by you on your application to join the Affiliate Programme.


19.2 You should send all notices and communications to the following email address,


19.3 Notices and communications will be deemed received 4 hours after being sent provided that if such notice would then be deemed to have been received outside the hours of 08:30 to 17:30 (Irish time) it will be deemed to have been received at 08:30 on the next Business Day.





20.1 Except for any company within the Ladbrokes Group no third party may enforce any rights granted to it under this Agreement.


20.2 The rights of the Parties to terminate, rescind or agree any variation, waiver or settlement under this Agreement is not subject to the consent of any person that is not a party to this Agreement.





Each party shall, upon request from the other, do and execute, or procure that there shall be done and executed, all such documents, deeds, matters, acts or things as that other may at any time require to give it the full benefit of this Agreement.





22.1 This Agreement (and any dispute, controversy, proceedings or claim of whatever nature arising out of or in any way relating to this Agreement or its formation) shall be governed by and construed in accordance with Irish law and the parties hereby irrevocably submit to the jurisdiction of the courts of Ireland.


In witness of which the duly authorised represented of the parties have executed this Agreement on the date first above written






We offer a Revenue Share Plan across our product range of Betting Exchange, Multiples and GAMES.




Revenue Share Plan


GOLD 30%



Monthly Net Revenue


Your Revenue Share Commission banding is dependent on the revenue generated in the particular calendar month being measured and is cumulative across the product range. Revenue generated in a currency other than Euro will be converted at the month end closing rate. By default all affiliates are initially placed in the SILVER band.


SILVER €0-€5,000
GOLD €5,000 - €10,000
PLATINUM €10,000+


Terms & Conditions modified: 23/09/2014